People in Dubai are getting a lot of heat and mocking when there should be sympathy. This is the result of all those influencers and people that used Dubai as means to flaunt wealth, status and material success. This will be the result for anyone that flaunts this; which happens a lot with online marketing. The people ahead of you will lose respect for you. Your peers will envy you. The ones behind will resent you. It’s bad energy you don’t need; and people will rejoice at your downfall when struggles come. This type of marketing has becoming so dominant, that young people are following it and implementing. Don’t do this. Stay authentic. Document the journey. Be you. Share lessons learnt. Build brand, reputation and goodwill for the long term.