When you leave Bitcoin on an exchange, you do not control the private keys. The exchange does. That means your Bitcoin is only as safe as the institution holding it, and history has repeatedly shown that's a dangerous assumption. Over the years, centralized exchanges have been responsible for some of the largest financial thefts ever recorded: → Mt. Gox (2014) — ~650,000 BTC permanently lost after the exchange collapsed. Customers waited over a decade for partial recovery. → 2024 alone — $2.2 billion worth of cryptocurrency was stolen from platforms according to Chainalysis. → Bybit (February 2025) — $1.5 billion stolen in a single breach, the largest crypto hack in history. → 2025 — Hackers stole over $2.7 billion in crypto, making it the worst year on record. Over the last three years alone, the total stolen exceeds $7.7 billion. This is what counterparty risk looks like in practice. "Not your keys, not your coins" isn't a crypto slogan. It's a financial principle. When you self-custody Bitcoin on a hardware wallet, no exchange hack, bankruptcy, or internal fraud can touch your funds. The question isn't whether exchanges will continue to be targeted. The question is whether your Bitcoin will still be there when they are. Ready to truly own your Bitcoin? Explore our program and learn how to self-custody it the right way. or Book a free call with us to learn more, we love sharing our passion for self-custody. #bitcoin #selfcustody #hardwarewallet #bitcoinsecurity #notyourkeysnotyourcoins