That's a pretty good question. I think creating division in the Bitcoin culture and convincing a bunch of plebs they are on a holy war makes the attack more likely to succeed... Not unlike some weird social engineering attack. Now Unless things drastically change it will fail miserably, but the more "support" they can gin up, the more disruptive the attack, which appears to be the purpose of all this.
Ironically, this will probably make Bitcoin more resistant to this type of attack in the future. The haters are blowing their wad too soon. Anyways, thanks for the cheap sats and gfy.