Bitcoin's been pitched as digital gold for 17 years. At sub-5% adoption, that pitch gets boring What's not boring is a business owner who hates their Visa statement: Every major technology adoption curve has a crossing point. It's never the early adopters who push it over. It's the people who adopt it for boring, practical reasons they don't feel the need to announce. The internet crossed because businesses needed fast communication, not because people believed in the digital economy. 4 million Square merchants have access to Bitcoin payments. 0% credit card fees, instant settlement, and instant USD conversion if you don't want to hold it. That last part matters more than any crypto bill that passes this year. You don't need a Bitcoin thesis to use it, you need a 3% problem. A coffee shop doing $500k/year in card transactions is paying $15,000 to Visa and Mastercard for the privilege of getting paid. A clear problem with a clear solution -> product market fit And the business owner doesn't have to touch a wallet, read a block explorer, or care about halving cycles. They flip a setting in Square, save the fee, convert to dollars, and move on. This is how nascent technologies win.