It is correct, noting that “accepting Bitcoin payments” and “receiving Bitcoin settlement” are two different things (and two different phases in my view).
In many cases the merchants we serve via their existing fiat QR providers don’t even know they are accepting Bitcoin, you are right about that, but we are changing this and running pro-Bitcoin campaigns with them - that level of education actually takes a lot more time than just enabling that Lightning -> QR bridge via a partner. The most notable success story is our first and, by far largest, client: PicknPay, the second largest retailer on the continent - they actively promote that they accept BTC and put up BTC signage in store.