Seattle is about to be colonized by the FIFA machine and the hype is already exhausting. Everyone is chasing the corporate narrative, but I’m looking for the grit beneath the polish. Tammy Canavan is laying out the roadmap for the World Cup taking over the Emerald City, and it’s a total game-changer, for better or worse. While the suits talk logistics, I’m wondering if our local soul can survive being turned into a global theme park for a month. It’s high-frequency chaos and I’m ready to see who actually owns these streets when the whistle blows. Don't get lost in the noise. 🎸⚽️ https://matadornetwork.com/read/seattle-world-cup-tips/