Anything you’re building or working on must have the assumption that the brainwashing has taken hold and heels are being dug in. Social campaigns against merit and curiosity worked alarmingly well. Logic, wisdom, accountability, first principles, second order effects kindness, and curiosity have been supplanted with short term moral stabbing and character assassination. And the tribal thinking is positively reinforced by the second when you self select circles that don’t have accountability in them. “Sly and roundabout” should be part of the strategy to gain adoption on anything important.