From yesterdays Plan B Masterclass, one of the key ideas about user experience. At the start, no-one knows about your product. Then they hear about it and an initial idea forms. Maybe they get interested and learn a little more. If it sounds good, they give it a try, etc. You can imagine a person at each of these steps. Who are they, what do they know at this point, and what is the most useful information for them? You an apply this at a product level or a feature level, and for different types of users, and is a really useful mental framework. Also covered in the Bitcoin Design Guide: https://bitcoin.design/guide/designing-products/usage-lif…